Commercial signs · Your website · Google profile
Commercial Sign Company Marketing
Commercial sign company marketing should get your shop found when a GC, architect or property manager searches for pylon signs, channel letters or monument signs in your area. I build a page for each commercial sign type you make, so those buyers land on your site. It's $297 a month, and if you don't get leads in 3 months, I work for free until you do.
Plan as a video within 2 days
Top Google results for "channel letter signs" and "pylon signs"
About halfare sign companies' own websitesFrom my study of 177 sign businesses in 20 US towns
Why commercial sign jobs are won on your website, not the map
Commercial buyers search the sign type, and for "channel letter signs" or "pylon signs" the map shows only a few businesses. What they see is the normal results, where about half of the top places go to sign companies' own websites, in my study of 177 sign businesses. In my experience, a well-built website beats a directory page, and most sign shop sites aren't built for it, so a shop whose site is stands out.
Map results at the top
- A few businesses
Normal results below
- Sign companies' own websites
- 1Your Google profile
- 2A website with a page per sign type
- 3AI answers
- 4National SEO
What commercial sign company marketing includes
- A website with a page for each commercial sign type you make: channel letters, monument, pylon, ADA and wayfinding, installation and repair. Each page shows your installs, the towns you cover, content written for the buyers who hire you, and a quote form that asks the size, the location and the deadline. More on the build in website design for sign shops.
- Your Google profile, set up for the commercial work you want in your local area, with "Sign shop" as the main category, as the top channel letter shops have it: see Google Business Profile for sign companies.
- AI answers, so your shop can come up when a buyer asks ChatGPT or Google's AI for a sign company: AI SEO for sign companies.
- National SEO for the searches beyond your town.
All of it is inside the $297 a month. You get leads, not the monthly rankings reports many marketing agencies send.
Marketing for channel letter and electric sign companies
You get a channel letters page, an electric and LED sign page if you make them, and a plain way to ask each commercial client for a Google review after the install. Channel letters are where the map still counts a little, and the top channel letter shops there have more reviews than the rest. Buyers search "channel letter signs" about 3,600 times a month (Google Ads estimate).
Marketing for ADA and wayfinding sign makers
You get an ADA signs page and a wayfinding page that show your projects, the buildings you work on and how you handle the plans, each ending in a quote form. Buyers search by what they need: "wayfinding signage" about 3,600 times a month (Google Ads estimate).
"wayfinding signage"
About 3,600searches a month in the USGoogle Ads estimate
Marketing for sign repair and installation companies
If you run bucket trucks and handle installs or repairs, you get a sign installation page and a sign repair page with the towns you cover, your Google profile set up for the same work, and a form that asks where the sign is and what's wrong with it. Buyers search "sign installation near me" about 1,000 times a month (Google Ads estimate), and most sign shops have no page for it, so a shop that does stands out.
"sign installation near me"
About 1,000searches a month in the USGoogle Ads estimate
Bids and relationships
- Bid boards
- GCs
- Repeat clients
Search
- Your site
- Your Google profile
- Listings
Both end in a quote request
Being found by GCs, architects and property managers, next to your bids
Most commercial sign work comes through bids and relationships, and this doesn't replace them. What it adds is that when a GC, architect or property manager searches a sign type in your area, your site is among the results they see.
SEO for commercial sign companies: $297 a month with a lead guarantee
- You send your shop for a free growth plan.
- You get the plan as a short video within 2 days: where your shop shows up for your commercial sign types, and what to fix first.
- Your pages, Google profile, AI answers and national SEO go live, all inside the $297 a month, as part of SEO for sign companies.
- Leads come in within 3 months of going live, or I work for free until they do. A lead is any contact from a new customer: a call, a form, an email or a message.
Questions owners ask before hiring
Straight answers to what sign shop owners ask before they sign up.
Ask me about your commercial work: free growth planIs SEO worth it if my work comes from bids?
It sits next to your bids. When a GC, architect or property manager searches a sign type in your area, about half of the top Google results are sign companies' own websites, so a good site can put you in front of them.
Do I need Google Maps for commercial work?
Less than for retail. For "channel letter signs" and "pylon signs" the map shows only a few businesses, so most commercial buyers see the normal results. Your Google profile still counts where the map shows.
What does it cost?
$297 a month, with your Google profile, your website, AI answers and national SEO. If you don't get leads in 3 months, I work for free until you do.
What counts as a lead?
Any contact from a new customer: a call, a form, an email or a message. The 3 months start when the work goes live.