Websites · Google profile · Quote forms
Website Design for Sign Shops
Website design for sign shops should bring in quote requests, not just look good. I build your site with a page for each sign type you make and a quote form on every page that matters. It's $297 a month with the website included, and if you don't get leads in 3 months, I work for free until you do.
Plan as a video within 2 days
What a sign shop website has to do
Its job is to turn a buyer who found you into a quote request. Most sign shop websites don't give a buyer an easy way to ask for a price, so a shop that does stands out. And in my experience, a well-built website beats a directory page.
What website design for sign shops includes
- A page for each sign type you make, named for it: channel letters, monument signs, vehicle wraps, banners, ADA and wayfinding. Google reads a page's name and headings to know what it's about, so each page is another way in.
- "Sign" in the main heading, the way many of the top map shops in my study of 177 sign businesses have it.
- A quote form asking the size, material, quantity and deadline.
- Real photos of your own installs, never stock, next to your Google reviews.
- Set up with your Google profile: see Google Business Profile for sign companies.
How a page for one sign type is laid out: channel letters
The page opens with "channel letter signs" in the heading and photos of letters you've installed, then your options, pricing, turnaround and the towns you install in. It ends with a quote form asking for the wall size, the wording or logo and the deadline. Every sign type you want more of gets a page designed like this.
Sign company website design: built for your shop, or a template
The web companies in the sign industry sell templates: one gets a site up and running from $1,295, plus $34.95 a month for managed hosting, where the customization is your logo, phone number and services list; another sells WordPress sites from its marketing team's experts, with features like Web2Print ordering. A custom site gets a page for the work you want more of, with content in your buyers' words.
| Template | Built for your shop | |
|---|---|---|
| Your logo and phone number | ✓ | ✓ |
| A page for each sign type you want more of | ✗ | ✓ |
| Sign in the headings | ✗ | ✓ |
| A quote form with the job details | ✗ | ✓ |
| Set up with your Google profile | ✗ | ✓ |
How it works, from free growth plan to leads
- You send your shop for a free growth plan.
- You get the plan as a short video within 2 days: what to fix first.
- Your new site and Google profile go live, all inside the $297 a month, as part of SEO for sign companies.
- Leads come in within 3 months of going live, or I work for free until they do. A lead is any contact from a new customer: a call, a form, an email or a message.
Questions sign makers ask about a new website
Straight answers to what sign shop owners ask before they sign up.
Ask me about your website: get your free growth planWhat should a sign shop website cost?
A sign-industry web company's template packages start at $1,295, plus $34.95 a month for managed hosting and support. Here the website is included in the $297 a month, with the lead guarantee.
Do I need a new website, or can you fix mine?
A new website is included in the $297 a month. The free growth plan looks at the site you have now, and the short video says what to fix first.
Will a quote form just bring price shoppers?
Some, so the form asks the size, material, quantity and deadline. You see the job before you call back.
What counts as a lead?
Any contact from a new customer: a call, a form, an email or a message. The 3 months start when the work goes live.